After the certifivate is shown it goes straight into a master shot of the sofa and then four people (A women and a Man and two children (boy and girl) come running in from behind the camera to get a seat on the sofa to experience the new Toy Story Mania game. The characters in the trailer show that the game is for all the family and its audience is aimed at boys and girls of all ages.
The house looks like an animated home indicating to the
audience that the advent is going to be about a game that comes to your home.
And puts you in it.
After the family have sat down it cuts to behind the sofa
with the two children looking behind.
We can tell this by the many photos of the family on the wall that the family are very close. Their sofas are positioned facing the TV, which has been built into the wall with two huge book cases full of DVD/Games/CD Etc. This gives us the impression that the family love to play games and watch films together, and also the game is family friendly.
We can tell this by the many photos of the family on the wall that the family are very close. Their sofas are positioned facing the TV, which has been built into the wall with two huge book cases full of DVD/Games/CD Etc. This gives us the impression that the family love to play games and watch films together, and also the game is family friendly.
Animated Clouds and sunshine’s drop down from the ceiling on ropes
with the family still sitting on the sofa surrounded by them looking surprised.
“ All in spectacular 3D’ when the voice over says this line we then know that
the game is in 3D and gives us an understanding of why they are surrounded by
clouds and sunshine’s that look like they have been cut out of card. The camera then cuts to a low angled medium close up of the families faces
with the mum being the closest to the camera, all the family members are
spinning their heads around still amazed by whats appeared around them.
The camera then cuts back to the sofa with the same angle as it had before with the mum closest to the front and the dad being towards the back, this time all the characters have a pair of toy story 3D glasses on and each have their own wii remote with the safety cover on and the straps wrapped round their wrists, this is showing to the audience the health and safety side to the game. There is graphics on the screen in small white writing, but small enough to read it saying 'Two pairs of 3D glasses included'. Then the camera cuts back to the tv with the game playing and the targets still surrounded. The camera zooms into the tv along with the pies that the family are shooting at the targets woody and buzz are holding. Woody says 'hey hey hey' this is him talking to the players and telling them they might be hitting him with the pies instead of the target. The family plays various different activities on the wii console all taking it in turns, the camera angles go from a close up of the tv and a close up of the happiness on the family members faces, the music is upbeat keeping the atmosphere alive and getting the audiences excited for the game to be realised. The camera cuts to a shot of all the toy story toys that appear in the game. they are cheering to the family and saying 'its play time'. It then seamless edits back to the family ho were once sat on the sofa calm to jumping around the room.
At the end of the advert it cuts to a blue screen, with small white clouds on rope and also the title 'The mania begins now' this is written in bold capital red letters which stand out the most to any of the other writing on the page. under neath this is the website for the game which will lead the customers who want to read the reviews on the game and possibly buy the game they will look this up. The game case is shown next to this writing in the middle right. Towards the bottom is the certificate, the console the game is played on and the producers of the game.
At the end of the advert it cuts to a blue screen, with small white clouds on rope and also the title 'The mania begins now' this is written in bold capital red letters which stand out the most to any of the other writing on the page. under neath this is the website for the game which will lead the customers who want to read the reviews on the game and possibly buy the game they will look this up. The game case is shown next to this writing in the middle right. Towards the bottom is the certificate, the console the game is played on and the producers of the game.
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