Game Trailers

The purpose of a game trailer is for companies to promote there games so that targeted audience will watch them and then go out and buy their product. Game trailers have to be able to grab an audiences attention while they are watching a programme on the TV. Normally they will be shown when there targeted audience might possibly be watching that programme on the tv. for example children's games will be shown in the day times and on the children's channels as there is no point for them to be aired while they will be asleep.

Game Trailer 2-Nintendo Dogs

At the very beginning of the game advert it shows the audience the logo of the games console. This is a great way for advertising as the audience know straight away before the game is even shown what console it is for, which could increase the profits for that console if the viewer likes the look of the game being advertised. There is sound used as the 3 appears into the 'Nintendo DS' title, this is showing that the gaming console is new. The sound that is used is nintendo's theme tune sound which comes on every time a nintendo game is being advertised. The number 3 in the title turns to red while all the letter surrounding it are black this makes it eye-catching as red is stereotypically used for a sign of danger.

The advert goes straight into a hand held shot showing one of the iconic singers in the saturdays (a girl group aimed at the same audience as the nintendo game would be aimed at). By having this camera angle is makes the advert seem more realistic, and instead of staged. The girl is sitting on a sofa in the makeup studio, this to the audience is showing that the saturdays like to play nintendogs on their breaks. The console is a blue shiny colour which could indicate that it is aimed for girls and boys but more so girls as the people playing the game are girls.  Its not till the point that the girl is shouting 'Alfie Sit, Sit' the audience know that the game is nintendogs. The camera angle seamless edits into a subjective point of view shot showing the game console and the dog on the screens. When she says 'good boy Alfie, good boy' this will pull on the heart strings of young girls who want a dog, and get them to go and ask for nintendogs for there birthday etc. The camera then cuts to two other girls in the saturdays sitting on the sofa, one of them gets up and the camera pans her walking towards the game console. At the bottom of the screen there is graphic white writing saying that the game can only be used on the 3Ds and not the 2Ds. By making a new console that only the game works on this can also boost the companies profits up as more and more children will want the new nintendo 3DS. The girl asks 'what are you doing' with a sense of laughing to her voice, and the camera angle cuts back to the subjective point of view shot, but with another part of the game on, this time the girl is using the stylus and showing how you play the game to the other girl. The sound now has dialogue of the girl playing the game explaining what to do on the game.
Graphics appear at the bottom of the scene giving the viewer a website to visit if they want more information on the product, by doing this the viewer is then led onto looking up the product and finding lots more different products that nintendo sell, which could higher there profits as well. The camera angle turns to a two shot showing the two girls passing over the console, it then cuts back to the subjective point of view but from the different girl the girl is playing a different activity which is  more interactive than the ones which were shown before. The graphics are changing at the bottom of the scene, showing the age requirement and the estimated cost for the game and the console. 'its like your'e   real Alfie' by saying this the children that aren't allowed to have a pet are hooked into wanting to have this game and console. An over voice appears over lapping the iconic girls laughing. The camera then cuts to a white drop back and a real life cat and dogs sitting down behind the game, and the console. and the top right of the page there is the nintndo logo ago which appeared at the very beginning of the advert and then at the top left of the page is the advert age rating.

Overall this advert is very successful as nintendo used a girl band which had the same audience as the game console did. Also by making the advert look like a real life situation this made the advert seem more reliable.

Questionnaire Results

My findings show...


Question 1- Gender?
50% Female
50% male

In my questionaire i asked the question, 'Gender?' this is because i can see that my findidngs are equal to both genders and my results won't be biased. Also by having this information i can see what females prefer and what males prefer. I will try and aim my music video at both genders in the audience so i have a larger target group, however this may not be easy to do as, different people have different music tastes.

Question 2- Do you watch music Videos on a regular basis?
20% Yes
30% No
50% When its on i will watch them

From the findings it shows that 'When its on i will watch them' has the most results, this means that i need to make sure that the music video is eye catching through out the whole song. Also, only 20% will  put on a music video.

Question 3-What is your favourite music genre?
40% Rock
0% Classical
20% RnB
30% Pop
0% Rap
10% Country

40% of the people i asked liked rock music the best and 30% liked Pop music, my music video will be mostly rock/pop music as these genres have the highest percentage.

Question 4-What is your favourite music channel?
40% Kerrang
40% MTV
0% VIVA
10% 4 Music
0% Kiss
20% Smashhits
0% Capital
0% Other

Kerrang and MTV both have the same top results, depending on the type of music video i choose, will depend on what channel it will be shown on.

Question 5-Do you think having a music video is important? Why?
100% Yes
0% No

100% of the audience believe its important to have a music video with a song. Here are some of the comments that where made;
"Creates an understanding of the film"
"Makes the song more interesting"
"Shows what the songs about"
"gets the artist message across and how they see the song"

Question 6-What do you think is more important in a music video?
50% The lyrics have to match up to the video
20% The location
30% the costume and characters

Half of the target audience said that the lyrics have to match up with the video this could be because that some times if the lyrics are complicated to understand, by having a music video as well will help the audience understand it.

Question 7- Do you think music videos are better with special effects ?
80% yes
20% no

80% said yes therefore my music video will have special effects, also by havinf this feature it can help capture the audiences attention, as 50% of the targeted audience said they would only watch a music video when its on.

Question 8-Do you think music videos are better with special effects?
20% Narrative
20% performance
20% abstract
40% all three

These results dont help me in deciding whether my target audience would rather a Narrative, Performance or abstract.

Question 9-How would you normally watch a music video?
60% internet
30% television
10% phone

The findings show that the internet is the most popular device to use while watching a music video.

Question 10-Do you prefer to be able to relate to the music video? or for it to be unrealistic?
70% Relate
30% unrealisic

For my music video i will be relating the lyrics to the song, so therefore if the song relates to the person then it will relate to that audience.



Overall, my findings have helped me into deciding what sort of music video i need to make to gain the most viewers.

Game Trailer 1-Toy Story Mania

This game is based on the ride 'Toy Story Mania' in Hollywood studios, disney land florida. This ride has all the same features to what the wii game has. The game is for people who either cant afford to experience the ride or for the people who have been on the ride and loved it.

The game is certificated by Everyone by the ESRB. This is shown at the beginning of the game so that it tells the audience straight away whether they can play it or not. ESRB gave a summary on their website of this game and said 'This is a collection of carnival-themed mini-games based on characters from the Toy Story movie franchise. Players compete to earn high scores in mini-games that include gallery-style target shooting, ring tossing, and skeeball. Darts, eggs, laser beams, and baseballs can be used to knock over cardboard-like characters; comical impact effects and animal noises occur when some targets are hit' By this we can tell its fun for all ages and there is no violence involved. 
After the certifivate is shown it goes straight into a master shot of the sofa and then four people (A women and a Man and two children (boy and girl) come running in from behind the camera to get a seat on the sofa to experience the new Toy Story Mania game. The characters in the trailer show that the game is for all the family and its audience is aimed at boys and girls of all ages.

The house looks like an animated home indicating to the audience that the advent is going to be about a game that comes to your home. And puts you in it.

After the family have sat down it cuts to behind the sofa with the two children looking behind.
We can tell this by the many photos of the family on the wall that the family are very close. Their sofas are positioned facing the TV, which has been built into the wall with two huge book cases full of DVD/Games/CD Etc. This gives us the impression that the family love to play games and watch films together, and also the game is family friendly. 

Animated Clouds and sunshine’s drop down from the ceiling on ropes with the family still sitting on the sofa surrounded by them looking surprised. “ All in spectacular 3D’ when the voice over says this line we then know that the game is in 3D and gives us an understanding of why they are surrounded by clouds and sunshine’s that look like they have been cut out of card. The camera then cuts to a low angled medium close up of the families faces with the mum being the closest to the camera, all the family members are spinning their heads around still amazed by whats appeared around them.

 Seamless editing is used to cut from the families face expressions to the actual game on the TV, showing the company that produced it 'Disney + Pixar' and the game title. The camera then does a fast zoom out, and as its zooming out, targets fall from the ceiling like the clouds and the sunshine did earlier on in the trailer. The audience is now looking from the subjectives point of view, which gives it more of a 3D look, as to the people on the sofa its in their living room making it look 3D. 

The camera then cuts back to the sofa with the same angle as it had before with the mum closest to the front and the dad being towards the back, this time all the characters have a pair of toy story 3D glasses on and each have their own wii remote with the safety cover on and the straps wrapped round their wrists, this is showing to the audience the health and safety side to the game. There is graphics on the screen in small white writing, but small enough to read it saying 'Two pairs of 3D glasses included'. Then the camera cuts back to the tv with the game playing and the targets still surrounded. The camera zooms into the tv along with the pies that the family are shooting at the targets woody and buzz are holding. Woody says 'hey hey hey' this is him talking to the players and telling them they might be hitting him with the pies instead of the target. The family plays various different activities on the wii console all taking it in turns, the camera angles go from a close up of the tv and a close up of the happiness on the family members faces, the music is upbeat keeping the atmosphere alive and getting the audiences excited for the game to be realised. The camera cuts to a shot of all the toy story toys that appear in the game. they are cheering to the family and saying 'its play time'. It then seamless edits back to the family ho were once sat on the sofa calm to jumping around the room.
At the end of the advert it cuts to a blue screen, with small white clouds on rope and also the title 'The mania begins now' this is written in bold capital red letters which stand out the most to any of the other writing on the page. under neath this is the website for the game which will lead the customers who want to read the reviews on the game and possibly buy the game they will look this up. The game case is shown next to this writing in the middle right. Towards the bottom is the certificate, the console the game is played on and the producers of the game.

Documentary 2- 'Young Kids, Hard Time'

At the very beginning of the documentary  there is graphics used telling the audience who the production people are and the main title. The title 'Young Kids' is shown first and the 'Hard time' appears afterwards underneath  this is already creating tention. The writing is written in a white font on the top of a black background, this makes the title stand out. The stereotypical colours that are linked with the prison are black and white. The music is instrumental at the beginning of the documents, its not till the actual video shows that you start to hear a heart beat which creates atmosphere and gets the audience on the edge of their seats. It immediately cuts into actuality footage of prison life and a selection of people in there. After the audience have got an understanding of what the documentary is about it cuts into an extreme close up of a young prisoner allowing the viewer to see the emotion on his face and try to get an understanding of how his feeling in the inside. This is a shot of an informal interview admitting to the cameras to why they are in the prson and how long they have been sentences to "I got 30 years..." this sets the scene for the whole of the documentary. The music is still playing with the heart beat. It cuts to one of the prisoners room with the young prisoner standing in the corner, it pans the room showing how small the room is and what the prisoners have in there. (A Bed and a Desk). It zooms into the young boys face, by the look of the emotion on his face we can tell that he is to young to understand the meaning behind the prison like. It then cuts to a medium shot of an older women, there isn't any graphics shown to tell us who the women is, however we can tell she is completely against treating the 12 year old as an adult. As the women is talking er voice turns to a voice over and the audience are showen a master shot of the 12 year old boy walking on the prisons grounds. The footage is played in slow motion creating more tention and getting the audience in thinking that it isnt right. It then cuts to a hand held shot in slow motion of one of the older looking boys walking from a celler to another, it then seamless edits to an extreme close up of his face showing the emotion on his face. The music gets louder and making the audience sit on the edge of their seats. Graphics then appear on the screen, showing a quote from Nelson Mandela. Afterwards an early morning time is shown on the screen this tells us that were going to be watching a typical day of prion life. underneath the time the location of the filming is shown.Hand held, high shot of the prison life. We can see bars across the front of the screen this could indicate were a fly on the wall. Graphics are shown on top of the actual footage telling the audience the cell block and the unit type. It then cuts to camera shots that look like they have been taken from a CCTV camera in the bedroom of two prisoners. In there room you can see that they have a tv shelf area to put there belongings and a bunk bed. The clock is still ticking at this point showing that time is going on. It then seamless edits i to a fast zoom of an adult prison, the audience can then compare both units to the prison. The footage that is shown from the adult unit is of a man doing pull ups in an empty room. Hand held shot of a young prisoner being led out of the study room. The camera them has ambient voice of the echoes in the room. The camera cuts to a close up shot of the young prisoner who was interviewed at the beginning of the documentary  this shows that its going to be based on his life in the prison ell and how they treat him. After it seamless edits to an outside footage of the adult prison playing sports and hanging around talking in the grounds. Then it cuts to the young prisoners dong the house keeping, this coud show that the adult prisoners get it easy and the younger prisoners do all of the work and have no time to play games. The toc clicking gets louder and faster and the cuts out as the black screen appears. this has got the audiences heart rates increasing.

The documentary now starts, it cuts to a black screen with graphics written at the bottom of the screen. This has a voice over telling the audience what life is like. The black screen then fades in to a panning shot of the prison building. The voice over is of an old man with a deep rusty voice. A various range of different footages from inside the adult prison are shown as the man is explaining why they could possibly in there for. The documentary only just goes into telling us about one specific young prisoner and why he is in prison. The camera is a hand held shot following him into the bedroom where it then seamless edits to a high angle shot of him sitting on his bed being interviewed as to why his in prison. It then cuts to graphics of a news paper which has been blurred out except for the headline, this is explaining as to why his in prison. By having the news paper article it makes the documentary seem more realistic to the audience. It then cuts to a part of the newspaper saying what the young boys has done, as this is being shown his talking over the top saying how he feels about being put in an adult prison it zooms into the small passage which makes it more intense.

Documentary 1- 'Bringing up Baby'

  

The opening scene to this documentary immediately grabs the audiences attention as it goes from what appears to be a part of the world but then dissolves into a dandelion showing that what you may think your seeing may not be what your actually looking at. 

There are different conventions used throughout the documentry there is avoice ver of a males voice, Actuality footage of the nature showing the real life happenings, the music which is used compliments the scene and there are graphics showen at the begining of the documentry telling the audience the title of the series 'Natural World' Underneath this is the logo for the programme that the documentry is shown on, by having this there its showing the audeince what channel they are watching.

There are close up shots of different animals from around the world of the mother helping the child. Graphics are shown again with a sub title 'Bringing up baby; Natural history of a mothers love'.

The camera then cuts to an aerial shot of a forest with clouds above it this sows how hight the trees are, the graphics are shown at the bottom of the clip with the narrators name. It then cuts to a baby monkey in the arms of its mother. and what the mother does with her hands to protect the baby. Then it cuts to the family of monkeys this shows the area in which they live and who is there to also protect the mother and baby. Then as the voice over is talking there are actual footage of nature and the beautiful areas which arent really shown to humans. it then goes to underwater life and what the audience may not know about underwater animals and how they are born into this world it shows footage which you wouldnt expect to see, this is good to have in a documentry and it grabs the audiences attention and makes them watch it to till the very end. Afterwards it seamless edits into a speders life cycle, the mother tries to feed her babies however they dont understand who there mother is so they start to eat her, the mother spider allows her children to eat her because she knows if she doesnt then her babies would starve, this information is very useful to have in a documentry as the audience that dont know about spiders wouldnt expect it.

After watching the first 5 minutes of the documentry it grabs the audiences attention by telling them real life facts which they might not know about, and will leave the audience into wanting to know more about the natural world.

Documentaries

A document need to be able to catch the audiences attention from the very start. If the document doesn't then the viewer will get bored and this sets the mood throughout the documentary.

Documents can include;
-quick snippets of interviews
-Incidental Music accompanying the opening scene
-titles need to stand out or the audience will have no idea what the document it all about

When watching a documentary you will always see one of these key features;

• Actuality- Finding the footage of a real life event 
• Fly on the wall- Setting cameras in the corner of the room without anyone knowing
• Voice Over- Someone talks over the top of a scene, but you cant see the person talking
• Graphics- Titles, Subtitles, Still photographs, Text, who the interviewee is 
• Interviews- Normally a close up shot of the interviewee's face to be able to focus on the emotion 
• Vox Pops- Going out on the streets with a microphone picking on a selection of random people 
• Talking head- The person that is talking and you can see their head infront of a scene. 
• Music- Critical part to the opening scene, Grabs the audiences attention