Game Trailer 2-Nintendo Dogs

At the very beginning of the game advert it shows the audience the logo of the games console. This is a great way for advertising as the audience know straight away before the game is even shown what console it is for, which could increase the profits for that console if the viewer likes the look of the game being advertised. There is sound used as the 3 appears into the 'Nintendo DS' title, this is showing that the gaming console is new. The sound that is used is nintendo's theme tune sound which comes on every time a nintendo game is being advertised. The number 3 in the title turns to red while all the letter surrounding it are black this makes it eye-catching as red is stereotypically used for a sign of danger.

The advert goes straight into a hand held shot showing one of the iconic singers in the saturdays (a girl group aimed at the same audience as the nintendo game would be aimed at). By having this camera angle is makes the advert seem more realistic, and instead of staged. The girl is sitting on a sofa in the makeup studio, this to the audience is showing that the saturdays like to play nintendogs on their breaks. The console is a blue shiny colour which could indicate that it is aimed for girls and boys but more so girls as the people playing the game are girls.  Its not till the point that the girl is shouting 'Alfie Sit, Sit' the audience know that the game is nintendogs. The camera angle seamless edits into a subjective point of view shot showing the game console and the dog on the screens. When she says 'good boy Alfie, good boy' this will pull on the heart strings of young girls who want a dog, and get them to go and ask for nintendogs for there birthday etc. The camera then cuts to two other girls in the saturdays sitting on the sofa, one of them gets up and the camera pans her walking towards the game console. At the bottom of the screen there is graphic white writing saying that the game can only be used on the 3Ds and not the 2Ds. By making a new console that only the game works on this can also boost the companies profits up as more and more children will want the new nintendo 3DS. The girl asks 'what are you doing' with a sense of laughing to her voice, and the camera angle cuts back to the subjective point of view shot, but with another part of the game on, this time the girl is using the stylus and showing how you play the game to the other girl. The sound now has dialogue of the girl playing the game explaining what to do on the game.
Graphics appear at the bottom of the scene giving the viewer a website to visit if they want more information on the product, by doing this the viewer is then led onto looking up the product and finding lots more different products that nintendo sell, which could higher there profits as well. The camera angle turns to a two shot showing the two girls passing over the console, it then cuts back to the subjective point of view but from the different girl the girl is playing a different activity which is  more interactive than the ones which were shown before. The graphics are changing at the bottom of the scene, showing the age requirement and the estimated cost for the game and the console. 'its like your'e   real Alfie' by saying this the children that aren't allowed to have a pet are hooked into wanting to have this game and console. An over voice appears over lapping the iconic girls laughing. The camera then cuts to a white drop back and a real life cat and dogs sitting down behind the game, and the console. and the top right of the page there is the nintndo logo ago which appeared at the very beginning of the advert and then at the top left of the page is the advert age rating.

Overall this advert is very successful as nintendo used a girl band which had the same audience as the game console did. Also by making the advert look like a real life situation this made the advert seem more reliable.

Questionnaire Results

My findings show...


Question 1- Gender?
50% Female
50% male

In my questionaire i asked the question, 'Gender?' this is because i can see that my findidngs are equal to both genders and my results won't be biased. Also by having this information i can see what females prefer and what males prefer. I will try and aim my music video at both genders in the audience so i have a larger target group, however this may not be easy to do as, different people have different music tastes.

Question 2- Do you watch music Videos on a regular basis?
20% Yes
30% No
50% When its on i will watch them

From the findings it shows that 'When its on i will watch them' has the most results, this means that i need to make sure that the music video is eye catching through out the whole song. Also, only 20% will  put on a music video.

Question 3-What is your favourite music genre?
40% Rock
0% Classical
20% RnB
30% Pop
0% Rap
10% Country

40% of the people i asked liked rock music the best and 30% liked Pop music, my music video will be mostly rock/pop music as these genres have the highest percentage.

Question 4-What is your favourite music channel?
40% Kerrang
40% MTV
0% VIVA
10% 4 Music
0% Kiss
20% Smashhits
0% Capital
0% Other

Kerrang and MTV both have the same top results, depending on the type of music video i choose, will depend on what channel it will be shown on.

Question 5-Do you think having a music video is important? Why?
100% Yes
0% No

100% of the audience believe its important to have a music video with a song. Here are some of the comments that where made;
"Creates an understanding of the film"
"Makes the song more interesting"
"Shows what the songs about"
"gets the artist message across and how they see the song"

Question 6-What do you think is more important in a music video?
50% The lyrics have to match up to the video
20% The location
30% the costume and characters

Half of the target audience said that the lyrics have to match up with the video this could be because that some times if the lyrics are complicated to understand, by having a music video as well will help the audience understand it.

Question 7- Do you think music videos are better with special effects ?
80% yes
20% no

80% said yes therefore my music video will have special effects, also by havinf this feature it can help capture the audiences attention, as 50% of the targeted audience said they would only watch a music video when its on.

Question 8-Do you think music videos are better with special effects?
20% Narrative
20% performance
20% abstract
40% all three

These results dont help me in deciding whether my target audience would rather a Narrative, Performance or abstract.

Question 9-How would you normally watch a music video?
60% internet
30% television
10% phone

The findings show that the internet is the most popular device to use while watching a music video.

Question 10-Do you prefer to be able to relate to the music video? or for it to be unrealistic?
70% Relate
30% unrealisic

For my music video i will be relating the lyrics to the song, so therefore if the song relates to the person then it will relate to that audience.



Overall, my findings have helped me into deciding what sort of music video i need to make to gain the most viewers.